Hot cross buns are delicious just the way they are, but Baker Bob’s has come out with a new product in Australia: Fruit Hot Cross Buns. New Zealand agency makebardo was tasked with creating a simple and direct concept that utilizes minimalist graphics. Additionally, the packaging needed to be about 80% clear plastic to show off the freshness of the product, while still embracing a bit of tradition.

　　Baker Bob’s Fruit Hot Cross Buns look like you just picked them up from a local bakery. Being able to see the product inside allows consumers to trust the brand more, and the large black and white label features illustrations of artisan breads. Consumers value a brand with a history or with extensive experience in its field, and Baker Bob’s certainly possesses a classic look. The large sans serif font, though, makes it appear more contemporary and contributes to the minimalist style.

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